Tumblr: new buttons, including "buy"

The microblogging platform Tumblr beginning to test the integration of multiple buttons, including "buy" to offer more interactivity.
Tumblr is a platform to publish and Reblog texts, pictures, videos, links, etc. Established in 2007, the success of this service was soon at the rendezvous. Today, Tumblr is more than 420 million users who spend an average of 22 minutes to 206 million blogs.
A growing interest has not escaped Yahoo !, having bought in 2013 for $ 1.1 billion. The objective of Marissa Mayer was not hidden: to develop and monetize maximum service.
In this context, Tumblr does not stop advertising. Indeed, the platform launches test new features. Users who post links to some sites, see new buttons: "buy", "do something", "browse" and "engage". It is thus possible to engage, to buy an option or via a link to the site's web page. Also, reminders can be programmed to later return to the site to complete the purchase. Currently only the Etsy site, Kickstarter, Artsy and Do Something are included in this test, but it should be extended.
With these new options, Tumblr wants to offer more interactivity. Not wishing to be reduced to the publication of content, he wants to become middle and enable transactions.
Tumblr will, therefore, extend its functionality. The platform follows the example of social networks and will compete. If Tumblr expands these tools, this could enable it to improve its revenue. Marissa Mayer recently reported that sales of Tumblr could be more than $ 100 million in 2015. The spread of these buttons facilitate the achievement of this objective.

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Timing: Feb 18 2020 03:00:15
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Timing points:

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